We’ve crunched knuckles and put in so much elbow grease just trying to get in the news and no one even knows how much press releases we’ve sent out in vain. There’s an easier way, according to Ed Morse, Founder of JournoRequests. Ed’s company flips the PR model upside down by sending you PR opportunities from Twitter straight…
In this episode, we will go beyond traditional SEO. With search engines rendering search results based on personalized visitor behaviors, it is important to modify your SEO approach. It is not enough to rank in general. You now have to rank for location, device and behaviors. We talk about the proper approach to optimization and…
Drip Marketing has been around for years, but with constantly evolving services and varying strategies, how do you select which one works for you the best? It’s an honor to have Delivra superstars on my show today – CEO Neil Berman and Client Success Team Manager Rachel Rewerts. Delivra is an email software that helps marketing teams collect…
I enjoy picking Patrick McFadden’s brain so much that I had him on my show again for a second guesting! This time, we get all fired up about the many misconceptions companies and small businesses have about Social Media marketing. As the strategic marketing consultant and owner of Indispensible Marketing, Pat’s insights on this episode are pure gold!…
http://mrmarketology.wistia.com/medias/v9hnd0189e?embedType=async&videoFoam=true&videoWidth=640 When our efforts are all focused on marketing to outside customers, it’s easy to lose what we already have. I’ve got Susan Marshall from Torchlight to tell us all about the dreaded “leaky bucket”phenomenon – a situation that occurs when all our efforts are poured into getting new clients that we forget to nurture our existing…
Did you know that the way your data is architected into your CRM plays a massive part on the impact and effectiveness of your Marketing Automation? To clue us in about the value of data architecture in marketing automation is Bill Kahlert, Co-Founder and CMO of Inbox25, who I got to invite on the show once again! Today’s…
I’ve got Sean Drayton, Founder and Managing Director of Top SEO pages on today’s podcast to show us some awesome SEO magic tricks that could get you on Google’s first page within minutes! It’s a quick fix that could boost your marketing campaigns and give you leverage when you most need it. In this screen-share…
Pay your way to the top, or earn your way to the top,” says Joshua Elledge, Principal of upendPR.com and Chief Executive of SavingsAngel. Joshua believes that leveraging influencers is much more effective in getting out there as opposed to employing antiquated techniques like sending out press releases or dishing out ridiculous sums of money just to get…
I first heard of social media strategist Peg Fitzpatrick on Hubspot and I’ve been following her ever since! Her brilliant insights on social media are gold, and I simply must have her on my show! In this podcast, Peg gives us powerful tips on how to fully take advantage of social media for brand awareness and attracting loyal…
“If you don’t know what you’re getting out from your marketing, it’s really just an expense,” says the founder RYP Marketing, Adam Thompson. This highly informative podcast is all about figuring out where your conversions come from, how to optimize them, and how to make the most use of your marketing budget. In the case of employing multiple…