With me today is SEO extraordinaire Nick Wilsdon, the SEO Lead of Global Channel Optimisation of the Vodafone group. With around 18 years of SEO experience, Nick has mastered the intricate ins-and- outs of the SEO business, so much so that even though SEO through the years has been so inconveniently erratic, Nick has proven to be extraordinarily…

Setting marketing goals can be tediously complex, but today we have Ajay Prasad, President of Global Marketing Resources. This extremely sharp marketing Jedi has three decades of experience in entrepreneurship and business strategy up his sleeve – a brilliant man with brilliant ideas who made today’s podcast very interesting! According to Ajay, the goal of marketing in big…

Chris Mack, founder of Spokal and marketing automation genius, likens content marketing to a charging locomotive: “It takes so long and so much energy and a big huge engine to keep that thing going from zero, but once it’s up to speed, it takes a tremendous amount of power and force to stop it.” And Chris hit the…