Did you know that the way your data is architected into your CRM plays a massive part on the impact and effectiveness of your Marketing Automation? To clue us in about the value of data architecture in marketing automation is Bill Kahlert, Co-Founder and CMO of Inbox25, who I got to invite on the show once again! Today’s…
It’s a dog eat dog online world, and in any battlefield, only those with the capacity to uncover their competitors’ strategies emerge victorious. I’ve got Razvan Gavrilaz on the show today to equip us with arsenal that could uncover our competitors’ hidden strategies. This golden information can help us set our position in the market and in turn,…
Here’s the hard truth: your CRM most probably sucks and Steve “Kaz” Kasinetz is here to tell you why. As the CEO of Kazmania, a Lifecycle Sales and Marketing Company and former Chief Technology Officer at Atcore Systems, Kaz knows the ins-and- outs of Customer Relationship Management like the palm of his hands and he’s here to share…
I enjoy picking Patrick McFadden’s brain so much that I had him on my show again for a second guesting! This time, we get all fired up about the many misconceptions companies and small businesses have about Social Media marketing. As the strategic marketing consultant and owner of Indispensible Marketing, Pat’s insights on this episode are pure gold!…
Today we’ve got a beefy podcast from health-buff Darren Thompson, a multiple-Iroman competitor and the mastermind behind Fisical Therapy, a 12-week online program that skyrocketed through brilliant automated marketing and social media tactics. First we tackled social media. How was Darren able to launch a successful Facebook ad campaign with just a couple of cents per click? What…