We’re on the second episode of Digital Beercast and I’ve got Anton Duderstadt II on the show once again to talk about the best modern marketing strategies. Armed with today’s local beer of choice, we’re shaking things up and talking about how to track your sales and handling your attributions. Amidst the vast spectrum of available channels,…
Is it really time to chuck out old media and make your own community through blogging? I’ve got marketing technology superstar consultant and entrepreneur Douglas Karr, author of Corporate Blogging for Dummies, on the show today with remarkable insights on how companies can efficiently utilize blogs to get their messages across. Corporations that do not personalize their content…
Drip Marketing has been around for years, but with constantly evolving services and varying strategies, how do you select which one works for you the best? It’s an honor to have Delivra superstars on my show today – CEO Neil Berman and Client Success Team Manager Rachel Rewerts. Delivra is an email software that helps marketing teams collect…
Pay your way to the top, or earn your way to the top,” says Joshua Elledge, Principal of upendPR.com and Chief Executive of SavingsAngel. Joshua believes that leveraging influencers is much more effective in getting out there as opposed to employing antiquated techniques like sending out press releases or dishing out ridiculous sums of money just to get…
“If you don’t know what you’re getting out from your marketing, it’s really just an expense,” says the founder RYP Marketing, Adam Thompson. This highly informative podcast is all about figuring out where your conversions come from, how to optimize them, and how to make the most use of your marketing budget. In the case of employing multiple…
Today’s Marketing Strategy Session is all about Facebook Live and I’ve got Social Media and Facebook Strategist Fluer Ottaway, also a speaker, trainer, and consultant at Venture Digital, on the show today. This podcast episode is a treasure trove of so many useful tips about how to best use Facebook Live for your business. From setting up your…
So many brilliant marketing strategies go to waste due to lack of execution, and who better to implement your strategies than, well, hardworking elves? On the show today is Scott Rogerson, Chief Executive Officer of Community Elf, a company that aims to help organizations win customers through execution and measurement of daily content marketing services across all stages…
Think web marketing is all about ranking first? Think again. I’ve got marketing guru Stoney deGeyter, CEO of Pole Position Marketing and author of “The Best Damn Web Marketing Checklist, Period!”, on the show to tell us all about what really matters in the world of search engine marketing. On today’s episode, we get down to the details…
I’ve been following Michael King, founder of digital marketing company iPullRank, for years on various conferences and podcasts and boy, am I lucky to have him on the show today! Michael is a real authority on SEO, and today’s information-laden episode is all about how to make SEO work for your business. Michael shakes things up with…
I had a chance to talk with Allen Jordan about managing business reputation. In a time where your brand reputation is everything, it is critical that you manage it. You work too hard to let a negative review ruin you. Find out how to get positive reviews, handle bad reviews and nurture existing reviews to…